In the heart of Guatemala, a family-owned business named D’Marie faced significant challenges. Declining revenue and a lack of direction within the sales team threatened the future of this window coverings manufacturer and installer. However, with the guidance of Bpeace and their Maximizer program, D’Marie embarked on a transformative journey.
The Challenge
Irene Arenas, the Commercial Director of D’Marie, recognized the urgent need for a coherent sales and distribution strategy. The company was struggling, and the sales team lacked leadership and direction. Seeking expertise and support, Irene turned to Bpeace, hoping to revitalize the business and secure its future.
The Solution
Bpeace paired D’Marie with Skillanthropist Peggy Cohen, a seasoned expert in building and transforming sales teams. Peggy’s leadership and experience were exactly what D’Marie needed. Together, they launched the D’Marie website, implemented a Customer Relationship Management (CRM) platform, and created two new key roles: Sales Manager and Marketing Coordinator. These changes provided clear guidance to D’Marie’s employees on how to increase sales and expand market share.
The Transformation
Working in partnership with her brother, Irene leveraged these new strategies to position the company for success. The new roles and technologies empowered the team to work more efficiently and effectively. For Irene, the experience was transformative. She described the Bpeace program as a wake-up call that pushed her outside her comfort zone, boosting her self-confidence and empowering her to own her role in the organization.
The Impact
The impact of Bpeace’s guidance extended beyond sales and distribution. Peggy’s mentorship also focused on improving overall operations and adopting new technologies to remain competitive. This holistic approach provided D’Marie with the tools and confidence needed to thrive in the modern market.
An unexpected benefit of the Bpeace program was the positive effect on family dynamics within the business. Irene’s brother began to recognize her value, leading to a more collaborative and supportive working relationship. This newfound mutual respect was crucial in moving the company forward.
Conclusion
Through the Bpeace program and Peggy’s mentorship, Irene and her brother gained the skills and insight necessary to lead their family business into a prosperous future. With a renewed sense of purpose and direction, D’Marie is now well-equipped to navigate the challenges of the modern market.
The story of D’Marie and Bpeace is a powerful reminder of the impact that expert guidance and support can have on small businesses. It highlights the importance of community and collaboration in driving success and growth.
To learn more about Bpeace and their work with small businesses, visit their website and explore the resources available to support this important initiative.
Source: Revitalizing D’Marie: Bpeace’s Impact on a Family Business – Business Council for Peace – Bpeace