In a heartwarming initiative aimed at supporting veterans and their families, USA Cares Inc. has partnered with Superior Star, a franchisee of Hardee’s® Restaurants, to launch the 2025 “Round Up for Veterans” campaign. This campaign, running from January 28 through March 24, invites Hardee’s customers to round up their purchases to the nearest dollar, with the proceeds going directly to support USA Cares’ mission.
The Mission of USA Cares
USA Cares Inc. is a nonprofit organization dedicated to providing financial and advocacy support to military families in need. Since its inception in 2003, USA Cares has been committed to improving the lives of veterans and their families through various programs and services. These services address critical challenges such as safe housing, utility assistance, and career transition, which are essential for the well-being of veterans and their families.
The Impact of the Campaign
The “Round Up for Veterans” campaign is more than just a fundraising effort; it is a lifeline for many veterans facing financial hardships. By simply rounding up their purchases, Hardee’s customers can make a significant difference in the lives of those who have served our nation. The funds raised will help reduce factors that contribute to the high numbers of veteran suicides by providing essential support and resources.
Matt Castor, Interim President & CEO of USA Cares, emphasized the importance of this initiative, stating, “Every time a customer chooses to round up, they’re choosing to transform the lives of veterans and their families. This partnership with Hardee’s empowers communities to stand with those who’ve sacrificed for our nation, ensuring they receive the critical support they need to rebuild and thrive”[1].
Hardee’s Commitment to Veterans
Hardee’s has a long-standing commitment to supporting military families. This collaboration with USA Cares highlights Hardee’s dedication to giving back to the community and honoring those who have served. Customers can participate in the “Round Up for Veterans” campaign by visiting select Hardee’s locations between January 28 and March 24 and rounding up their purchase at the register, whether dining inside or using the drive-thru.
How You Can Get Involved
Participating in the “Round Up for Veterans” campaign is simple and impactful. When you visit a participating Hardee’s location, you can round up your purchase to the nearest dollar. Additionally, campaign materials at these locations will feature a QR code that customers can scan to learn more about the initiative and explore additional ways to contribute.
For more information about USA Cares and opportunities to get involved, visit USACARES.ORG or contact Maeve Armstrong at Maeve.Armstrong@usacares.org.
Conclusion
The “Round Up for Veterans” campaign is a testament to the power of community and the importance of supporting those who have served our nation. By partnering with Hardee’s, USA Cares is able to extend its reach and provide critical assistance to veterans and their families. Every cent donated through this campaign has the potential to change lives, offering hope and tangible resources to those in need.
Let’s come together to support our veterans and show our appreciation for their service. Visit a participating Hardee’s location today and make a difference by rounding up your purchase. Your small act of kindness can have a profound impact on the lives of veterans and their families.