CHARLOTTE, N.C. — In a powerful display of unity and purpose, Valvoline Global Operations, Hendrick Motorsports, and Blood Cancer United — formerly The Leukemia & Lymphoma Society — have teamed up to raise awareness for pediatric blood cancer during Blood Cancer Awareness Month.
The collaboration centers around a specially designed paint scheme for NASCAR Cup Series Regular Season Champion William Byron’s No. 24 Valvoline Chevrolet. The car, adorned with artwork created by four young blood cancer survivors, will debut at the ROVAL 400 at Charlotte Motor Speedway on Oct. 5.
“This paint scheme is more than just colors on a race car — it represents courage, hope and the incredible spirit of the young patients who created it,” Byron said. “Carrying their artwork at my hometown race makes it even more special.”
The initiative is part of Blood Cancer United’s “Dare to Dream Project,” a $175 million campaign aimed at transforming treatment and care for children with blood cancer. The project includes global clinical trials, data sharing platforms, and expanded support services for families.
Valvoline Global, which has committed $1 million over five years to the project, hosted the unveiling of the car at Atrium Health Levine Children’s Hospital in Charlotte. NASCAR legends Rick Hendrick and Jeff Gordon joined Byron and the young artists to celebrate the moment.
“With the support of our partner, Valvoline Global, and in collaboration with Hendrick Motorsports, we are able to share our message of hope with millions of fans around the world,” said Dr. E. Anders Kolb, CEO of Blood Cancer United.
Later this month, the No. 24 show car will visit Valvoline’s Lexington, Kentucky headquarters, where employees will rally behind the cause. Fans nationwide are encouraged to support the campaign by texting “GIVE” to 39999, with donations going directly to the Dare to Dream Project.
Valvoline’s President and CEO Jamal Muashsher emphasized the company’s commitment to social impact. “Our work with Blood Cancer United is a testament to our purpose — to inspire and enable what and who move the world forward,” he said.
The campaign reflects a growing trend of corporate partnerships driving awareness and funding for critical health issues, using high-profile platforms like NASCAR to amplify their message.