New York — Wet Brush, the innovator behind The Original Detangler®, proudly announces its groundbreaking partnership with Newman’s Own, unveiling a Special Edition Wet Brush x Newman’s Own Pro Detangler. Selected as the inaugural brand for Newman’s Own “Newman’s Deal” program, this collaboration introduces a deep blue hairbrush inspired by the legendary Paul Newman, with 100% of profits dedicated to helping children facing adversity.
The Special Edition Wet Brush x Newman’s Own Pro Detangler, housed in collectible packaging inspired by Paul Newman’s iconic blue eyes, promises to be the ideal holiday gift. A celebration of Paul Newman’s legacy, this stunning cobalt brush is not only a beauty essential but also a philanthropic endeavor. The Wet Brush Pro Detangler, renowned for its ultra-soft Intelliflex® bristles, guarantees a pain-free experience, gliding effortlessly through tangles on all hair types while minimizing breakage and effort.
All proceeds from the sale of the Special Edition Wet Brush x Newman’s Own Pro Detangler will be channeled to Newman’s Own Foundation. The foundation, in line with Paul Newman’s vision, will allocate funds to support organizations like SeriousFun Children’s Network, a global community offering life-changing experiences to children with serious illnesses and their families, free of charge.
Melissa Ayers, VP Brand Strategy & Growth for Wet Brush, expresses her excitement about the collaboration, stating, “We’re thrilled to partner with Newman’s Own on this special edition brush that feels as good to use as it does to give. Wet Brush is proud to support this important initiative.”
Nicole Malcolm-Manyara, CMO of Newman’s Own, emphasizes the enduring philanthropic legacy of Paul Newman, stating, “Today, Newman’s decision to ‘give it all away’ is still leading the way in the world of philanthropy, and we’re excited to announce our first ‘Newman’s Deal’ partnership with another brand, launching a special edition hairbrush with Wet Brush that gives away 100% of the profits to help kids.”
The Special Edition Wet Brush x Newman’s Own Pro Detangler in Deep Blue will be available for $14.99 starting November 15, exclusively on Wetbrush.com, while supplies last.
About Wet Brush®: Wet Brush revolutionized haircare with the Original Detangler®, offering 45% less breakage, 55% less effort, and 100% happier hair. From detangling to styling, Wet Brush provides a range of hair solutions for every hair type, making haircare effortless and colorful. Wet Brush is owned by Beauty by Imagination, a leading manufacturer of haircare products, hair tools, and accessories.
About Newman’s Own®: Founded by Paul Newman in 1982 with a commitment to “give it all away,” Newman’s Own, Inc. donates 100% of its profits to Newman’s Own Foundation. The foundation’s mission is to nourish and transform the lives of children facing adversity. With over $600 million donated to date, Paul Newman and Newman’s Own continue to make a meaningful impact on children and various charitable causes.