In honor of Childhood Cancer Awareness Month, The Boiling Crab®, renowned for its authentic Louisiana-style Cajun seafood boils, has announced a new partnership with the National Pediatric Cancer Foundation® (NPCF) and RIF Los Angeles. This collaboration aims to raise awareness and funds to support pediatric cancer research and improve outcomes for young patients.
From September 16 to October 13, 2024, The Boiling Crab will contribute a portion of the proceeds from all boiled shrimp and crawfish sales—whether in-store or through online orders via Postmates—to support NPCF’s mission to end childhood cancer. Additionally, The Boiling Crab is teaming up with RIF Los Angeles to feature their trademarked tag, “Good People Helping Good People,” adapted to “Good People Helping Good Kids” for this initiative.
The campaign will include two exclusive t-shirt designs available for purchase on the RIF LA website, along with a bundle of three custom-designed stickers sold in-store. Families dining in will also receive complimentary coloring placemats with crayons for kids, enhancing the in-restaurant experience. Donations can also be made directly through The Boiling Crab’s dedicated TBC Donation Page on the NPCF website.
“We are thankful and proud to be partnering with The Boiling Crab to raise awareness and funds to support pediatric cancer research,” said David Frazer, CEO of the National Pediatric Cancer Foundation. “This initiative is crucial as the number of children diagnosed continues to rise and the need for effective treatments grows.”
Dada Ngo, Co-founder of The Boiling Crab, expressed her enthusiasm for the initiative, stating, “At The Boiling Crab, we believe in the power of community and the importance of giving back. Partnering with the National Pediatric Cancer Foundation is a meaningful way for us to contribute to a cause that is close to our hearts. We hope that our efforts can help make a real difference in the fight against childhood cancer.”
Jeffrey Malabanan, co-owner of RIF Los Angeles, added, “We are excited to partner with The Boiling Crab on a special shirt to raise awareness for Childhood Cancer Awareness Month. As a family-owned business with children of our own, this collaboration holds a special place in our hearts.”
This partnership underscores the commitment of The Boiling Crab, NPCF, and RIF LA to support pediatric cancer research and bring hope to affected families. By joining forces, they aim to make a significant impact in the fight against childhood cancer.
For more information on how to participate and support this initiative, visit The Boiling Crab’s website.